Monday, July 7, 2008

The Etiquette of...Cake

Hello Happy People,

After being in business for nearly a year with our very own boutique, learning about the environment that we are now in, after being in NYC, has allowed us to develop through trial and error our own philosophy of craftmanship and hospitality as we have gained commissions to do numerous cakes for a wide variety of clients. As a result, we wanted to display the principles and the expectations that you should expect of us when commissioning us to create the Centerpiece of Your Celebration. In the end, it all comes down to making people Happy!

  • All cakes from Etiquette of Chocolate are made from scratch. Betty Crocker did not bake your cake! Jaycel Adkins, graduate of the French Culinary Institute and former intern at Ron Ben Israel Cakes did, period.
  • Our icing is a Swiss Meringue Buttercream, which is a very light and smooth which floats on your tongue and retains the ability to carry an infinite number of flavors. Rather than blending confectionery sugar and butter/shortening, which creates a too sweet taste with a grainy mouthfeel. Sadly something EVERY bride has nodded in agreement with during our tastings.
  • We work at your convenience, NOT at our own. Meaning, if you need for me to stay late in order to meet you for a tasting, no worries. If you cannot make it out from the beaches to Orange Park, let's set up a time when I can come out to the beaches to meet you, instead.
    (My civic gets great mileage!)
  • Our training allows us to show our brides a far larger and more modern range of techniques that can be used to express the message they want their centerpiece to give. From sugarpaste flowers and notecards, which can be saved for years into the future as remembrances to stencils that recreate scenes from children's books.
  • The consultation and tasting: We do not charge for consults/tastings. At our meeting, we will sample a cake with a variety of difference buttercreams based on your likes and dislikes. In addition, the overall concept and budget will lead to a general outline for a cake. Once you select us, we will create a very detailed proposal and then a sketch, showing you the concept that we are going to create. From there we can go back and forth, fine tuning the concept until it meets with your desires and vision.
In the next month, we will be creating a new series of display cakes, but we still love the ones we have now, to illustrate other techniques that we will be offering our customers, including sugarpaste flower bouquets, elaborate stencils, and story telling through cake with new flavors, such as the exquisite cherry blossom.

Please click on the labels down below to see the cakes we have crafted for our clients, thus far and browse through the blog....

No comments: